When Robyn Exton first launched her dating and networking that is social for lesbians and bisexual ladies, too little cash for marketing intended she’d head to nightclubs equipped with containers of spirits.
” In the beginning we’d head to nightclubs with a container of sambuca within one hand, and tequila within the other, and encourage girls to download the application in substitution for a go,” claims the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted females by standing beyond your toilets that are portable out wc paper with leaflets advertising the application.
It was back 2013, and Ms Exton’s inexpensive, but revolutionary, approach to marketing quickly saw individual figures increase steadily, then further gaining traction thanks to good person to person.
Created in London, however with its headquarters moving to San Francisco year that is last purchase to be nearer to US investors, also to be within the dense for the burgeoning myspace and facebook scene, the Her software now has one or more million feminine users across the world.Read More»