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Therefore we really spun down part of the business enterprise, the direct to consumer element of that company into what’s now called Elevate. In reality, we established these products which are element of that spin down in 2013 after which in 2014, spun it well then this 12 months we went general public. So we are actually a general public business, about four years after picking out the thought of just exactly what has become Elevate.

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